Summary
- Vice President of Marketing - Nouveau Eyewear
- Established new online sales division for Nouveau Eyewear
- Managed the production and delivery of over four million signs used in JCPenney’s brand relaunch
- Effective leader of graphic designers, copywriters and multi-discipline creative teams
- Extensive knowledge and experience in traditional and new media marketing
Experience
VICE PRESIDENT OF MARKETING
Nouveau Eyewear / JULY 2012 - PRESENT
- Responsible for all aspects of marketing from budget allocation and media buys to creative direction
- Created national promotional campaigns and sale incentive programs for national partners including Walmart, Costco USA, Costco Canada, Sam’s Club and Shopko
- Experienced in making sales calls to executives at major national retailers
- Led the redesign and relaunch of www.NouveauEyewear.com as an e-commerce B2B platform, creating a new revenue stream for the company
- Redesigned and repositioned semi-annual Nouveau product catalog as the company’s signature marketing piece and sales tool for direct sales team
- Created an ongoing email- and social media-based marketing program
- Led a team of graphic designers, managers and coordinators on a daily basis
- Coordinated with Product, Sales, Customer Service and Supply Chain teams to ensure successful campaign executions
- Experienced in negotiating costs with domestic and international vendors to reduce marketing costs and maximize ROI
CREATIVE MARKETING PROJECT MANAGER
JCPenney / 2011 - JULY 2012
- Led a team of graphic designers (with additional free-lancers as needed) and copywriters to create signing on a monthly basis.
- Coordinated production of over one million signs monthly with multiple print vendors, ensuring timely delivery to over 1,100 stores nationwide
- Managed projects with individual budgets between $100,000 and $500,000
- Led cross-functional team of designers, industry experts, and vendors to develop atmospheric and product display graphics for prototype JCPenney salon
- Collaborated with executive leadership to ensure creative work reflected strategic goals and consumer expectations
- Graphic designer who created JCPenney’s new in-store price and product signing
STRATEGIC MARKETING SENIOR PROJECT SPECIALIST
JCPenney / 2007 - 2011
- Led creative development and production of jcpenney’s reusable bags
- Led cross-functional team to develop new corporate logo for jcpenney
- Coordinated analysis of marketing plans, programs, strategies and activities to determine effectiveness and ROI
- Designed brand identities for Cindy Crawford Style and One Kiss by Cindy Crawford
- Authored and maintained guidelines for over 50 private and national brands
Education & Skills
- MBA - MARKETING
- 2007 University of North Texas
- BA - Mass Communication
- 2002 Midwestern State University
- Skills
- Adobe Creative Suite
- Final Cut Pro X / Motion 5
- Microsoft Office
- Mac & PC